How to Match the Right KOL to the Right Opportunity

The value of Key Opinion Leaders (KOLs) in your market strategy cannot be understated. You need them to launch a product, to tell your story, to train others on your procedure, to sell your device, to expand your market reach. However, there is no one-size-fits-all approach to engaging KOLs in the medtech space. Your company’s needs will vary, and you’ll need different types of KOLs based on potential opportunities.

When managed effectively, working with a well-balanced group of KOLs can have a major impact in product adoption and moving the market in your favor. With that in mind, here are six types of KOLs and how to engage with them to drive your business.

ACADEMIC

TRAINER

MARKETER

INNOVATOR

INFLUENCER

LEADER

Established & Emerging

In addition to identifying your KOLs, assessing their strengths and creating an engagement plan that fits their skills, you should also keep experience in mind. Keeping a balanced mix of well-established experts and up-and-comers is crucial to the sustainability of your program.

There will undoubtedly be overlap with these categories. Maybe you’ve found that rare KOL that does all of these things for you or performs several of these roles well. But these are some important categories to think about when building out a successful KOL strategy that helps you make a big impact in the market.

Let’s work together.

Ready to prioritize KOL identification and mapping? Need to incorporate KOLs into your engagement strategy? Want to move your market by harnessing KOL share of voice? We can help.