Moving Medtech Markets

It’s all about fast-tracking and global strategy. Get-to-approval — or go-to-market. Upstream or downstream. Commercialization or revenue growth. Whatever your medtech challenge, Pointward helps you drive competitive strategy, de-risk your business model, engage key stakeholders, and accelerate market growth.

Achieve Your Goals with Our Global Expertise

Our expertise spans aortic repair to deep brain stimulation to gastroenterology to oncology to wound closure and beyond. We bring you fresh medtech insights from a wealth of industry experience. Rely on us to extend your bandwidth, magnify your brain power, tackle your toughest business problems, and execute spot-on solutions.

Accelerate Strategy

Pointward has been driving results for global medtech and healthcare brands for over 40 years. We’re here to help you accelerate and execute flawlessly. Are you gearing up to enter a new market? Deepen engagement with KOLs? Strengthen patient- or clinician-focused marketing? Align a sales force? We help you make it happen. Fast.

Align Teams

You have a core team with varied, sometimes competing perspectives — clinical, regulatory, legal, R&D, reimbursement, engineering, sales, marketing. We have the expertise to align those perspectives — so you can accelerate execution and drive intentional engagement with the people you need to reach the most.

Activate Intentional Engagement

Don't risk an unplanned experience. Don't waste a customer touchpoint. Pointward connects global brands with audiences through intentional experiences — digital, social, traditional. We help you move your target audience from brand awareness through comprehension and believability to trial, adoption, satisfaction, and ultimately brand advocacy.

Achieve Better Outcomes

Launching a medtech product is hard. It's stressful. Exhausting. Complex. But it's worth it … because at the end of the day, you know you're bringing better outcomes to patients in need. That's why it's worth it for us, too. Why we never stop driving forward — with passion and persistence. We’re wired, like you, to make people's lives better. Freer. More dignified. Let us partner with you to make it happen. Globally.

What We Do

At Pointward, we’re 100 percent focused on medtech. Helping you achieve success is the point of our work. What does this mean for you?

For established medtech businesses

If you’re an established medtech business, we can help you:

  • Define competitive strategy for global markets
  • Create intentional customer engagement across digital and social channels
  • Position and launch global products, therapies, and services
  • Align clinical, regulatory, legal, R&D, reimbursement, engineering, sales, marketing
  • Deepen engagement with key opinion leaders (KOLs)
  • Strengthen patient- or clinician-focused education and marketing
  • Educate and align a sales force
  • Move your customers from awareness to advocacy

For medtech start-ups

If you’re a medtech start-up, we can help you:

  • Shrink your timeline by adding medtech expertise and proven resources
  • Fast-track your get-to-approval, go-to-market strategy by adding bandwidth and brain power
  • Align your key stakeholders and drive toward commercialization
  • Identify and engage with KOLs
  • Create a strong brand that resonates with your audiences and compels action — across digital, social, and traditional communication channels

Global Expertise that Accelerates


Pointward has been driving results
for global medtech brands and start-ups
for over 40 years.




  • Medical device marketing strategy
  • Medical device consulting
  • Medical device development planning
  • Customer journey mapping
  • Customer engagement strategy
  • Brand strategy
  • Brand positioning
  • Product positioning
  • Digital strategy
  • SEO strategy
  • Content strategy
  • Social media strategy


  • Marketing and advertising plans
  • Website design and development
  • Tradeshow and event management
  • Sales training
  • Physician training
  • Collateral development
  • Content marketing
  • Copywriting
  • Graphic design
  • Print design
  • Video production

Just a few of the medtech clients we have helped

  • 3M

  • Abbott

  • Ably Medical

  • Boston Scientific

  • Hollister

  • Medtronic

  • Monteris

  • Solvay Dental 360

  • UnitedHealthcare

Our Leadership Team

Pointward is a diverse, talented team of marketing and commercialization experts with wide and deep experience in the medtech industry. Our expertise encompasses cardiac rhythm management, continence care, diabetes, infection prevention, neuromodulation, obstetrics, respiratory monitoring, urology, and more. Meet our leadership team.

Peter Hager - CEO Pointward

Peter Hager,

Chief Executive Officer

Marlene Nelson - Chief People Officer Pointward

Marlene Nelson,

Chief People Officer

Jeff Gravagna - VP, Client Services Pointward

Jeff Gravagna,

Chief Marketing Officer

Minority Business Enterprise

Pointward has been granted Minority Business Enterprise (MBE) Certification by the National Minority Supplier Development Council (NMSDC).