Who We Are
We are an experienced team of medtech experts who believe exceptional customer engagement emerges from deeply informed strategy.
Our cross-functional approach doesn’t just bridge the gap between strategy and execution — it melds the two seamlessly, accelerating strategy, activating engagement and helping you achieve your goals. With us, there’s no lag between deciding what to do and getting it done.
Meet our Leadership Team.
The Point Of Our Work
Medtech is complex, but our mission is simple. We help you align teams, activate intentional customer engagement and achieve better outcomes for your medtech initiatives.
Your Story Matters®. Our process drives it forward, from premise to product to profitability.
Teams, Aligned
Teams, Aligned
We have the expertise to align cross-functional team perspectives — so you can accelerate execution and drive intentional engagement with the people you need to reach the most.
Strategy, Accelerated
Strategy, Accelerated
Shrink your timeline and make the most of your resources. We specialize in fast-tracking strategy — aligning your key stakeholders and driving toward goals.
Engagement, Activated
Engagement, Activated
Don’t risk an unplanned experience or waste a customer touchpoint. We’ll connect your brand with your target audience through intentional experiences.
Goals, Achieved
Goals, Achieved
We never stop driving forward — with passion and persistence. We’re wired, like you, to make people’s lives better. Freer. More dignified. Let us partner with you to achieve your goals.
Cutting Edge Customer Engagement
We’ve driven results for global medtech and healthcare brands for over 45 years.
Our experts have launched products and built medtech solutions around the globe, with experience spanning from Latin America to Canada to Europe to Asia. We’ve worked on dozens of therapies with clients ranging from ambitious start-ups to well-established industry leaders.
The Pointward Conversation Engine™ started as a cutting edge customer engagement software platform in the early 2000s and was designed to track — conversation genomics™ — a person’s interaction with a brand at the individual level whether it was online, offline or in-person. Today, the Conversation Engine™ has evolved to be “platform agnostic” as the strategies, processes and technology components can now be adapted to a multitude of off-the-shelf solutions.
45+
Years serving in medtech
200+
Devices marketed
250+
Clients engaged
Work With Us
We're ready to get started.
Stillwater Office
Inquiries@pointward.com
107 Chestnut Street East
Suite 100
Stillwater, MN 55082-5524
651.646.2442