Our Story

Pointward is a customer engagement company that has helped global brands better connect with their customers for over 40 years. In recent history, we have continued to focus our energy and investment in advancing digital marketing with the development of the Pointward Conversation Engine®. The Conversation Engine® tailors your story to the right style, voice and timing for each individual customer to drive more relevant and intimate customer conversations. Powering the digital conversation results in unprecedented ROI for our customers.

After creating 2.5 million intentional experiences with more than 151,000 global customers and an unprecedented engagement rate, we’ve learned a thing or two:

  • True customer engagement is a deeply human and personal experience and it begins with conversation.

  • Customers expect you to know them as people – not click-throughs and open rates.

  • Customer conversations are critical to creating brand connection. We believe you have to get personal with your customers.

  • Tailoring your story to the right style, voice and timing for each individual customer is key to creating conversations that lead to measurable results.

At Pointward, we embraced these learnings. Our Conversation Engine® is an intelligent platform that tailors your story to the right style, voice and timing for each individual customer to help companies connect the digital conversations customers and re-shape the online dialogue…to create intelligent conversations.

Do you need that? We think you do.

At Pointward, we think of ourselves as scientists – and artists. We’re not like the usual marketing firms, advertising agencies, consulting and technology groups. We connect brands with customers in a smart, technology-driven approach. Our team of marketing experts, conversation architects, designers and IT whizzes is ready to help shape your brand, launch your product and help you sell more – by having better online conversations with your customers.

Let’s talk!

peter-sig2

Peter Hager

CEO, Pointward

Peter Hager - CEO Pointward
The Conversation Engine® tailors your story to the right style, voice and timing for each individual customer to drive more relevant and intimate customer conversations.
Pointward - Powering the Digital Conversation

We’re a customer engagement company focused on making experiences between you and your customers smarter – virtual conversations that lead to increased ROI. Using the Pointward Conversation Engine®, we combine a powerful and flexible software platform with personality science, advanced mathematics and creative storytelling for personalization on a level all its own. We’ll help you map each customer’s journey with your brand, creating intelligent conversations, both digitally and face-to-face.